Leveraging the Super Bowl for Media Literacy

Links: 

Three ways to leverage the big game (free pdf download)

Sponsor: Neulight and their MTSS AI product IntelliTier

Summary

In this episode of Shifting Schools, Jeff Utecht and Tricia Friedman discuss the intersection of the Super Bowl and media literacy. They explore how educators can leverage the Super Bowl’s advertising to teach students about media literacy, storytelling, and critical thinking. The conversation highlights the importance of understanding advertising intentions, engaging families in discussions about media, and the role of AI in advertising. They also announce an upcoming webinar series focused on AI and media literacy, encouraging listeners to download a free guide for educators.

Takeaways

The Super Bowl is a prime opportunity for media literacy education.
Every ad during the Super Bowl is carefully crafted with intentional choices.
Engaging families in discussions about advertising can enhance media literacy.
Storyboarding helps students understand the creative process behind ads.
AI literacy is closely linked to media literacy in today’s digital landscape.
Educators can use past Super Bowl ads for comparative analysis.
Understanding audience assumptions is key to analyzing advertisements.
The social aspect of the Super Bowl can facilitate discussions about media.
Students should learn to critically evaluate the messages in ads.
The future of advertising may increasingly involve AI technology.

Chapters

00:00 Super Bowl Predictions and Media Literacy
02:58 Understanding Advertising Intentions
05:55 Engaging Families in Media Literacy
09:01 Storyboarding and Creative Thinking
12:09 AI and Media Literacy Connection
15:00 Future of Advertising and AI

Check out this episode of Shifting Our Schools